Catching Up With Cascade Australia’s New Territory Manager

Cascade Australia, the global leader in providing material handling solutions, including sophisticated lift truck attachments and custom forks, has recently appointed Michael Coppola to the role of Territory Manager, Victoria.

Michael started working with Cascade in 2009, when he joined the team as a Technical Sales Engineer. He continued in this role for 6 years before re-joining the team again in 2016 as a Customer Service Representative. Michael’s new promotion to Territory Manager has him engaging with customers to identify and provide products that meet their specific requirements.

When asked how Cascade prepared him for this new role, Michael said “Whilst working for Cascade over the last 10 years, I have had the opportunity to gain a depth of knowledge which I believe is vital to doing this role. I have developed a thorough understanding of the Cascade products, the customer, and the systems and procedures used to deliver results”.

In his new role, Michael says “I look forward to the on-site visits and assisting the customer with innovative solutions in partnership with Dealers. Building loyal and trusting relationships with Cascade customers is my favourite part of the job”.


You can get in touch with Michael via email or visit his LinkedIn.